Humans are by nature attracted to shocking or violent news. At least, this is what numerous studies on the neurology of behaviour claim. Certainly, any basic review of media statistics seems to bear this out. The more violent or outrageous the headlines, the more sales a newspaper apparently makes. And various politicians are using this tactic (as politicians have through the ages), knowing it brings extensive free news coverage.
Similarly, some retail companies recognize the tendency and manipulate this attraction to the offensive with shock ads that cause instant outrage on social media but create profits. With Halloween looming, shocking outfits on shelves are already creating the expected reaction and profits.
So, why do we have such a fatal attraction to the scary, bizarre and horrific?Continue Reading